Many users face challenges when integrating ABConvert with the Kaching Bundle, particularly in setting up and executing price tests. This guide provides clear instructions and solutions to common issues, ensuring your tests are effective.
What is the Duplicate Variant Price Test?
The duplicate variant price test method involves duplicating variants within a product listing and assigning different prices to these duplicates. This allows you to test various pricing strategies without creating entirely new product listings.
Situation 1: Illogical Test Group Bundle Price
You might find that the bundle offer prices in the test group appear illogical when using a fixed "save amount" in your Kaching bundle. To ensure consistency across both the original and test groups, it is recommended to use a save percentage method with “Discounted %“ when setting up bundle offers. This approach dynamically adjusts the savings based on the test prices, making it applicable to all variants within the test.
Example Scenario: Discount Per Item
Suppose you are running a promotion on your Shopify store using the Kaching Bundle app and using ABConvert to run a price test at the same time:
Original Group: The product is priced at $100.
Test Group: The product is priced at $50.
You decide to offer a fixed saved amount for $30 "discount per item" when customers buy two or more items.
Original Group Calculation:
Price per Item: $100
Discount per Item: $30
Effective Price for Two Items: (100−30)×2=140
This discount makes sense because it provides a reasonable reduction on the original price, encouraging bulk purchases.
Test Group Calculation:
Price per Item: $50
Discount per Item: $30
Effective Price for Two Items: (50−30)×2=40
In this scenario, the discount appears illogical because the discount per item ($30) is disproportionately large compared to the test group's price ($50). This results in an effective price that is significantly lower, potentially leading to a financial loss or confusion among customers.
Solution
Use a save percentage of “Discounted %“ instead of a fixed "save amount." For instance, applying a 20% discount would result in:
Original Group: 100×0.8=80 per item
Test Group: 50×0.8=40 per item
Also, make sure that the “Label“ you use to display the discount is also set to “saved_percentage“.
By switching to "save percentage," you can maintain proportionality and ensures that discounts are sensible relative to the product's price in each group, avoiding scenarios where discounts exceed the item's value. This approach helps maintain clarity for customers and ensures that your pricing strategy remains effective and sustainable.
Situation 2: Testing Different Offer Conditions
If you want to test two different offer conditions, such as "buy one get one free" versus "buy two get one free," it is advisable to switch to a duplicate product price test.
Go to: Settings > Price Test Method > Duplicate Product
This will create separate product listings for each offer condition. Next, you can assign one of the offers you want to test to the duplicated product. This method allows for clear differentiation between offers and ensures accurate testing results.
Situation 3: Manual Adjustments for Color/Image Swatches
For price tests, you need to manually adjust color or image swatches because this feature is not automated by ABConvert. Refer to this article to set up the swatches in a few simple steps: Kaching Bundle - Color Swatch / Image Swatch
Conclusion
By following these guidelines, you can effectively use ABConvert with the Kaching Bundle app to conduct price tests on Shopify. Whether adjusting bundle offer settings or testing different promotional strategies, these steps will help you optimize your pricing strategy and achieve meaningful insights from your tests. If further assistance is needed, please contact support via the messenger widget on the bottom right corner.