Target specific audiences with advanced test settings. See which filters are available for each test type and how to configure them.
Settings by Test Type
Different test types support different targeting options. Here's what's available:
Test Type | Device | ||||
Price Test | ✅ | ✅ | ✅ | ❌ | ✅ |
PDP Content Test | ❌ | ❌ | ❌ | ❌ | ❌ |
URL Redirect Test | ✅ | ❌ | ✅ | ❌ | ❌ |
Shipping Test | ❌ | ❌ | ✅ | ❌ | ✅ |
Template Test | ✅ | ❌ | ✅ | ✅ | ❌ |
Theme Test | ✅ | ❌ | ✅ | ✅ | ❌ |
Checkout UI Test | ✅ | ❌ | ✅ | ✅ | ❌ |
Payment Customization Test | ✅ | ❌ | ✅ | ✅ | ❌ |
Delivery Customization Test | ✅ | ❌ | ✅ | ✅ | ❌ |
Common Questions
What happens to visitors who don't match my filters?
The visitors who don't match your filters will not be part of the experiment, so they will see your store as your original settings.
Can I combine multiple filters?
Yes. Visitors must match ALL enabled filters to see test variants. Example: Country = US AND Traffic Source = facebook AND Visitor Type = new.
⚠️ Combining filters significantly reduces your test audience and increases time to statistical significance.
Can I change filters after launching my test?
You can edit filters on running tests, but we don't recommend it. Changing filters mid-test means your data includes two different audiences, making results less reliable.
Best practice: Set filters before launching. If you need different targeting, create a new test.