Step-by-step guide to creating price tests, URL redirect tests, theme tests, template tests, shipping tests, and visual editor tests using the new 4-step wizard.
The new 4-step wizard
All beta version tests follow a unified creation workflow:
Step 1: Base info - Name, hypothesis, success metric, test groups
Step 2: Audience - Traffic allocation, audience targeting, force assign rules
Step 3: Variant configuration - Test-specific settings (prices, URLs, themes, etc.)
Step 4: Review - Preview, QA, and launch
This consistent structure makes it easier to create and manage tests across different types.
Step 1-1: Base information setup
Start by defining the foundation of your test:
Create a beta version test: Click the Create Test button in your ABConvert dashboard
Enter test name: Give your test a descriptive name (e.g., "Summer Sale Pricing Test")
Add description (optional): Briefly describe what you're testing for future reference
Select primary metric: Choose how you want to measure success:
Revenue per visitor: Measures total revenue generated per visitor
Average order value: Tracks the average amount customers spend per order
Conversion rate: Measures the percentage of visitors who make a purchase
✅ Important: The primary metric determines how ABConvert calculates the winning variation. All other metrics are still tracked for your analysis.
Step 1-2: Configure test groups
Next, decide how visitors will be split between variations:
Review the traffic split: By default, visitors are split equally between Control and Variant A (50%/50%)
Add more variants (optional): Click "+ Add group" to test additional price points
Adjust split percentages; Use the Split equally button or manually adjust percentages
Name your variants (optional): Click the edit icon to rename groups (e.g., "20% Discount", "Premium Pricing")
✅ Best practice: Start with a simple 2-way test (Control vs. Variant A) before testing multiple variations to ensure statistical significance.
Step 2: Audience targeting
Define who will see your test using traffic allocation, audience filters, and targeting rules.
You can control:
Which visitors enter the test
How traffic is distributed
Whether specific users are force-assigned to a variation
Learn more about audience targeting and how to set up filters in 👉 [Beta Version] How ABConvert splits traffic
Step 3: Variant configuration
Each test type has its own configuration, please refer to the test type you're creating now:
1. Price test
Select products
Choose which products to include in your price test:
Search products: Use the search bar to find specific products
Apply filters - Filter by:
Product type: Category or collection
Collection: Specific product collections
Tagged with: Products with specific tags
Vendor: Products from specific vendors
Sort options: Organize by product title, creation date, inventory, etc.
Select products: Check the boxes next to products you want to test
Review selection: Monitor your selected count (up to 100 products maximum)
✅ Selection tips:
Use Select all on this page for bulk selection
Products show current price, stock status, and variant count
Only active products can be selected for testing
Price configuration
Set different prices for each test group.
Target market(s)
Add Additional Markets (optional): Click "+ Add market" for multi-currency testing
Variant pricing table
The pricing interface shows:
Original Column: Current product prices (⚠️ These cannot be edited)
Variant Columns: Your test prices for each group
Set prices
Manual Entry: Click in any variant column cell to enter a new price
Quick Fill: Use the Quick fill button to apply bulk price changes
Copy/Paste: Copy prices from Excel or other sources in table format
✅ Pricing strategies to test:
Discount testing: Compare 10%, 20%, 30% discounts
Premium pricing: Test higher prices to maximize revenue
Psychological pricing: Test $9.99 vs $10.00 pricing
Competitive pricing: Test prices based on competitor analysis
2. Shipping test
Shipping zones and rates
Select one or more shipping zone(s) you want to test.
Configure variant shipping rates
Configure variant setting (control group will be your original setting), you can edit / delete / add shipping rate for each zone.
Delete rate: Delete the rate for variant group
Edit rate: Edit the name, description or price for the rate
Add rate: Add a new rate for variant group
3. URL redirect test
Set trigger URL
Enter the source URL that triggers the test:
Supports exact match or pattern matching
Example: '/' (homepage), '/collections/sale', '/products/'
Set destination URLs
For each group, enter the destination URL. ABConvert automatically checks that destination URLs are valid and accessible.
Control group: keeps the original trigger URL
Variant (s): enter the redirect destination
URL matching options
Exact match: Only trigger on exact URL
Contains: Trigger if URL contains pattern
Starts with: Trigger if URL starts with pattern
Regex: Advanced pattern matching
4. Template test
Select control template and variant template(s): Choose from your existing templates or create a duplicate from the control
Click Compare variants to compare between groups
Advanced settings (optional): If you only want to run the template test on specific pages instead of on all pages using this template, you can set up advanced setting as following:
5. Theme test
Select variant theme(s): Choose from your existing draft themes or create a duplicate from the control theme
Click Compare variants to compare between groups
6. Visual editor test
In step 3, click the Edit button with the pencil icon to open the editor.
The top bar
At the top of the editor, you will see several controls. From left to right:
Variant switcher: Switch between the Control and different variant groups
URL bar: Type a URL to navigate to another page within your store
Select element button: Turn this on to activate Select mode
When enabled, you can click elements and edit them
When disabled, you can browse your store normally
Device switcher: Preview your store on desktop, tablet, or mobile screen sizes
Save button: Click Save to keep your changes
Edit elements in select mode
When Select mode is active:
Move your cursor over the page
Elements will be outlined as you hover
Click an element to select it
After selecting an element, right-click to see editing options:
Edit: Depending on the element type, you can:
Edit text: Update the text in the input field, then click Save
Change link: Enter a new URL for buttons or linked text
Change image: Choose an image from your library, upload a new one, or paste an image URL
Move up or move down
Reorder the element within the same hierarchy level
For example, move a product card to the first position in a grid
⚠️ Note: You can only reorder elements within the same parent container
Hide element
Hide the selected element from the page without deleting it in Shopify
Select parent
Quickly jump to the parent container if you need to edit a larger section
The right-side panel
When an element is selected, the right panel gives you more controls.
Properties:
View the element tree structure
Note: You can see up to three levels above the selected element
Edit options: You will see the same editing options here, this is useful if you prefer using the side panel instead of right-clicking
Edit text
Change link
Change image
Custom code
Click Add code to insert:
CSS
JavaScript
This applies at the site level, not just one page. Use this for advanced customizations
Changes
This section shows all edits made in each variant group
Click the trash icon to remove a specific change
Step 4: Review test configuration
Review your test configuration before launching:
Test hypothesis
Write a clear hypothesis explaining:
What price change you're testing
What outcome you expect
Why you expect this result
Example: "I believe reducing the price by 15% will increase conversion rate by 25% because our current pricing is above the market average for this product category."
Visitor flow
Review how visitors enter your store, pass through the script, and are assigned to test groups.
Configuration summary
Your test configuration summary, so you can confirm that all settings are set up correctly. Once everything looks good, you are ready to launch your test! 🚀