Shopify's Unlisted product status lets you run QA tests without affecting live customers.
Understanding product statuses in Shopify
Shopify now has three product statuses:
Active: Products are visible to customers and available for purchase
Draft: Products are hidden from all sales channels and can’t be viewed by customers
Unlisted: Products are not visible in your online store or sales channels, but you can view them privately using a direct link
This Unlisted status provides a safe middle ground — perfect for ABConvert QA or setup verification before launching public tests.
How to create and use an unlisted product for QA testing
Step 1: Create or open a product in Shopify
In your Shopify admin, go to Products
Click Add product, or open an existing one you want to use for QA
Step 2: Set the product status to unlisted
In the Product status section at the top of the page, click the dropdown
Select Unlisted
Click Save
Step 3: Run QA in ABConvert
Open ABConvert and set up the price test with the unlisted product you created
Confirm that prices, variants, and app integrations display correctly in your store
FAQ
Can customers see unlisted products?
No, unlisted products are hidden from all storefront sales channels. Only you (or anyone with the private link) can view them.
Can I switch an unlisted product to active later?
Yes, you can change the status from Unlisted to Active anytime to make it visible to customers.