Let's go through all available options in the settings page.
Theme connection
⚠️ Only for ABConvert 2.0 users using unified ABConvert embeded app.
You can check if ABConvert is connected to your theme in this section.
WebPixel status
You can see the WebPixel status, which we use to collect customer events (including view, add to cart and checkout) to use for experiment analytics.
Order tag
When the 'Order Tag' option is enabled, orders linked to the test will be automatically tagged. This functionality simplifies the identification and retrieval of orders associated with the test from the order page. ABConvert employs two approaches to track events associated with orders and checkouts.
These tags often appear in order notes or UTM parameters and consist of two main elements:
Test (Experiment) ID: A unique identifier for a specific A/B test or split test.
Test Group (Variant) Index: Identifies the specific group (e.g., control or experiment) to which the user belongs. These markers provide clarity around test performance and help analyze outcomes such as conversions or clicks effectively.
You have three tagging options to choose from:
Plain tag: Displays the test type, e.g., 'ABConvert Price Test,' 'ABConvert Shipping Test.'
Detailed tag: Shows the test type, test ID, and test group of the order.
Custom tag: Allows you to personalize the tag with your preferred value.
Order outlier filter
⚠️ Only for ABConvert 2.0 users.
Excludes outlier orders from the new Analytics dashboard.
No filter: Includes all orders in analytics calculations without any exclusion criteria.
Maximum revenue per order: Excludes orders above a specific dollar amount you set (e.g., $500).
Z-score exclusion: Excludes orders statistically far from your average order value based on a threshold (2–4 recommended; higher values keep more orders).
COGS (Cost of Goods Sold) settings
In the COGS settings, you can configure COGS for profit calculations by:
Adding product costs: Automatically synced from Shopify or manually uploaded via CSV
Setting shipping cost per order: Fixed cost applied to each order
Defining transaction fees: Percentage-based and flat fees per transaction
Creating tier costs: Volume-based cost per unit when customers order in bulk (e.g., lower unit cost for 10+ items)
