We offer both storewide and product view based data to ensure flexibility in analysis. Storewide data provides a broad view of how tests impact overall store performance, while product view based data focuses on individual product metrics. This dual approach helps you align data insights with your specific testing goals.

Aggregates storewide data during the test period. Add-to-carts, checkouts, and orders in the entire store will be recorded. This view can provide insights into overall user behavior across all products. This view is beneficial for understanding broader trends and user interactions with your store as a whole.

Focuses on metrics specific to each product, such as product views and actions taken on individual products. This view helps analyze performance at a granular level, useful for understanding how specific products are performing under different test conditions.

Simply go to the test’s analytics page and click the “Data Source” button. From there, you can switch the data type.