If you’re looking to compare different offers (e.g. landing pages with unique discounts, bundles, or messaging), our URL Redirect Test is the most suitable feature for this kind of A/B test.
What is a URL Redirect Test?
The URL Redirect Test allows you to split traffic between two or more different landing pages. It’s designed to measure storewide performance differences based on where the customer journey begins — the landing page.
How It Works
The test starts tracking when a visitor lands on the trigger page you define.
It ends when the visitor places an order — meaning the entire purchase journey is recorded, even if the visitor:
Navigates to other pages,
Adds different products to the cart,
Or purchases something other than what’s on the landing page.
This structure makes it ideal for testing storewide impact of different offers, not just conversions from a single product page.
What the Data Represents
Because we track the full journey from the landing page to checkout, the result reflects overall conversion performance.
This helps you understand which landing page drives better engagement and conversions across your store, not just on that specific page.
Important Tips Before You Start
Make sure each landing page represents a clearly different offer or experience so the data can reflect meaningful differences.
Since this is a purchase journey test, changes elsewhere on your site (navigation, product availability, etc.) can influence the results.
If you have questions or need help setting up your test, feel free to reach out to our support team.