When you find that your URL Redirect Test is not working, not showing visitors, or you always see the original version even in an incognito browser, here are the most common causes and how to troubleshoot them.
When to use
You should follow this troubleshooting guide if:
Your URL redirect test is not showing any visitors in analytics after the test has been active for at least one hour.
You check in an incognito browser but you always see the original version, not the variation.
Reason 1: Your trigger condition is incorrect
This is the most common reason why a redirect test does not trigger.
If you want to trigger your redirect on this page:
Your trigger condition should be:
Page URL + matches exactly +
/products/the-3p-fulfilled-snowboard
❌ Incorrect examples
Wrong: Page URL + matches exactly + /products/
→ This is not a valid URL path in your store, so the test will never trigger.
Wrong: Page URL + matches exactly + /https://my-dev-store.myshopify.com/products/the-3p-fulfilled-snowboard
→ The full URL is not needed. ABConvert only uses the relative path.
💡 Not sure which condition to set?
You can ask our AI assistant for help. For example:
“Hello, I want to run a redirect test on this page: <your page url>, and only for my Facebook visitors, my facebook ad link is: <your ad link>. How should I set the trigger condition?”
Reason 2: Your script is not enabled in your theme
Your test will not run if the ABConvert script snippet:
Is not placed in
theme.liquid, orIf you are using a third-party page builder and the script is not properly installed in their specific liquid template.
How to check
Open your test’s Analytics page.
Go to Experiment Health.
Look for Script Status.
If the script is installed correctly, you will see the “enabled” label in green.
If not, the script is missing and your redirect cannot execute.
How to fix
If you find out your script status is showing "disabled", you can go to Settings > ABConvert Script Status to enable your test script manually.
⚠️ Our script status only checks your default theme.liquid file, if you are using a third-party page builder and still having issue after re-enabling your script, please contact support directly.