ABConvert has been known for its price testing. It's our flagship feature, and also what we started with.
Running a successful price test is really valuable for brands, dropshippers, and all the e-commerce stores. Once a store gets its price right, the profit skyrockets.
Hence, to bring the benefit to all of our beloved user, I want to guide you step-by-step on how to create a price test.
Pressed for time? Watch our quick video guide here: Check it out!
Step 1 - Complete theme check
To ensure your store has no issue running price tests, we required all the store to complete theme check before start price testing.
If you have already completed your theme check, then you can skip this part.
For those we haven't requested the theme check, simply go to "Get started" page, and
The theme check might take a while, but it is worthy because it will make your test 100% accurate. During the process we will check your theme as well as the third party apps you are using.
Step 2 - Create new test
Once the theme check is completed, you can navigate to "Create New Test" tab, and select price test.
Click "Create Price Test" button, you will enter the create new price test page.
Step 3 - Select product(s) to test
In the page that you create price test, you will see all of your active product in both grid view and table view.
Hover to the product you will be able to see the price.
You can also use the search bar to search you product. For advanced search, please refer to this article.
Select the product(s) you want to test and click "Next", you will enter the next step.
Step 4 - Split traffic settings
In this step, you can decide how you want to split your traffic. The default is 50/50, which means 50% of visitors will see A price and another 50% of visitors will see B price.
If you want to test more prices, you can add more test groups by clicking "Add Test Group" button.
The "Advanced options" in the bottom is for you to perform more advanced set up on traffic splitting. Here are the articles that explain those settings:
Run test only in the selected countries: https://help.abconvert.io/en/articles/8730805-how-to-run-a-price-test-only-in-the-selected-countries
Set up UTM filtering: https://help.abconvert.io/en/articles/8663230-how-to-set-up-utm-filter-for-price-test
Run test on new visitor: https://help.abconvert.io/en/articles/7992482-how-to-run-price-test-only-on-new-customer
Step 5 - Fill in price(s)
After you set up your traffic splitting, you can input price for your test product(s).
You can either fill in manually into the cell, or use autofill tool to fill in price.
Our app will automatically pull the cost in your Shopify backend, but if you want to have different cost for calculating profit, you can add cost to your product.
Step 6 - Final review
In this step, you can check every settings you have so far. And once everything is ok, click "Create Test", your test will be launching.
Step 7 - Preview the test
After the test is created, you will see a new test showing up in the dashboard. Click the link in the test to enter "Analytics" page.
In the "Analytics" page, you will be able to view all the summary data of your test.
To understand more of our analytics, please refer to this article.
Click "Get preview url", you will be able the see product(s) with different prices.
Click different product you will be able to see different version of price test.
Then we are all set, give it some time, and we will be able to view the result after.
Conclusion
In this article, we walk you through on how to create a price test. If you are using duplicate product version of the price test, please refer to this article on how to manage duplicate product.
If you have any question or feedback, feel free to reach out via [email protected] or the support widget.
Happy testing 🎉