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How to start a Checkout UI Test

Optimize your checkout by easily setting up a checkout UI test

Leo avatar
Written by Leo
Updated yesterday

Why Checkout Test matters

Shopify is deprecating checkout.liquid by August 13, 2024. This isn’t the end of customization—it’s the beginning of new opportunities.

Yet, customizing checkout can be tricky. That’s why ABConvert introduced the Checkout Test: a powerful way to experiment, validate, and refine your checkout experience.

Checkout Test is available only for Shopify Plus stores due to Shopify API requirements.

How to start a Checkout Test

Pressed for time? 🎥 Watch our quick video guide

Step 1 – Create New Test

  • Go to the Create New Test tab.

  • Select Checkout UI Test to begin.

Step 2 – Configure Variants

Similar to our other tests, you will need to set the traffic percentage for each variant and set up the variant settings. Currently, we support up to 5 variants to test at the same time.

Optional: Add a Block ID if you’d like each variant to appear in different positions within the checkout.

Step 3 – Add App Block

Click "Add block" and add the ABConvert checkout block to any extension point where you want to display the dynamic block.

Our app will then display different variants to the extension target you set.

Optional: If you assigned Block IDs in the last step, enter the same IDs here to ensure correct mapping.

Step 4 - Preview your test

After you start a test, you can preview it by visiting our analytics dashboard. Click the preview link and visit the checkout; you will see the variant displayed in the checkout.

Step 5 - Monitor your test result

We record checkout events and display them in the analytics dashboard. You can monitor the conversion funnel at each step in the checkout process to determine which variant is the best.

If you’d like the block to remain visible in your store, you can set the winning variant to 100% while keeping the test active.

Conclusion

In this article, we explain how to start a checkout test to improve your conversion rate.

If you have any feedback or feature request, feel free to send an email to [email protected] or reach via our support widget.

Happy testing 🎉

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