Running a successful price test is really valuable for brands, dropshippers, and all the e-commerce stores. Once a store gets its price right, the profit skyrockets.
In this guide we are going to walk through how to create a price test.
Pressed for time? Watch our quick video guide here: Check it out!
Step 1 - Complete theme check
For ABConvert 1.0 user
To ensure your store has no issue running price tests, all stores are reuquired to complete theme check before start price testing.
The theme check might take a while, but it is worthy because it will make your test 100% accurate. During the process we will check your theme as well as the third party apps you are using.
If you have already completed your theme check, then you can skip this part.
For those we haven't requested the theme check, simply go to "Get started" page, and request for theme check.
For ABConvert 2.0 user
Theme check will no longer block you. We still offer theme check service to ensure 100% accuracy in your theme, but meanwhile you can start creating test, and set to automatically launch after theme check done!
To request theme check, you have 2 options,
Request at get started page directly
Create a price test directly, in the final step, you'll see the theme check steps, with a checkbox option to automatically launch test after theme check completed
If checked, we'll launch this test automatically when theme check is completed, and notify you via email.
If not checked, we'll set this test status to draft when theme check is completed, and notify you via email. You can come back and preview or launch test at any time!
After requesting theme check, you can see the saved test status is set as Awaiting theme check. Also there will be a status box on your dashboard for you to follow!
When theme check is done, you'll see the status updated in your dashboard and receive an email notification from us.
If you set test to automatically launched, it will go active as soon as theme check completed. If you set test to not launched automatically, it will be set to draft status after theme check completed.
How long does a Theme Check take?
The batch process time of theme check is from 10 AM to 2 PM (Paris time UTC+1) on weekdays.
Standard timeline
Typically, the theme check will be completed within 1–2 business days. This is a manual process, and each store is entitled to one theme check quota by default.
Custom requirements
If your theme has unsupported patterns or apps which require additional modifications to work properly with ABConvert, your request will be transitioned to our Custom Requirement Workflow. For details on how we handle these custom requirements and estimated timelines, please refer to the section below.
Custom requirement workflow
Custom requirement workflow
Step 1: Standard theme check process
It starts when you submit your theme check request. Typically, the standard flow takes 1-2 business days to complete.
Step 2: Transition to dev review
If our team spots unsupported patterns or apps during the initial check, your request will be transitioned to our Custom Requirement Workflow. We will notify you that it is no longer a standard check, and our Dev team will take over to audit feasibility (ETA: 1-2 business days).
Step 3: If the custom integration is approved ✅
Support will reach out with an estimated timeline. The work will be scheduled for 1 development cycle (up to 10 business days), leading to a completed theme check.
Step 4: If the custom integration is rejected ❌
Support will provide you with developer resources so you can implement the required changes on your end.
If you have a developer who can handle the integration using our API, the theme check will be completed upon your implementation.
If you do not have a developer, please reach out to our Support team. We’d be happy to discuss your specific goals to see if there's a workaround.
Important recommendations & access
Plan ahead: We recommend submitting your theme check request at least one week prior to launching price tests, as we may experience high volumes of requests
Dedicated onboarding service: As a feature of our Scale plans and above, we provide a dedicated integration service. As part of this, we may request collaborator access to thoroughly QA your price tests and ensure everything works perfectly in your store
Additional checks: Each store has one theme check allocation. If additional checks are required later (such as after a major theme update), please contact the ABConvert team
Step 2 - Create new test
Once the theme check is completed, you can navigate to "Create New Test" tab, and select price test.
Click "Create Price Test" button, you will enter the create new price test page.
Step 3 - Select product(s) to test
In the page that you create price test, you will see all of your active product in both grid view and table view.
Hover to the product you will be able to see the price.
You can also use the search bar to search you product. For advanced search, please refer to this article.
Select the product(s) you want to test and click "Next", you will enter the next step.
Step 4 - Split traffic settings
In this step, you can decide how you want to split your traffic. The default is 50/50, which means 50% of visitors will see A price and another 50% of visitors will see B price.
If you want to test more prices, you can add more test groups by clicking "Add Test Group" button.
The "Advanced options" in the bottom is for you to perform more advanced set up on traffic splitting. Here are the articles that explain those settings:
Run test only in the selected countries: https://help.abconvert.io/en/articles/8730805-how-to-run-a-price-test-only-in-the-selected-countries
Set up UTM filtering: https://help.abconvert.io/en/articles/8663230-how-to-set-up-utm-filter-for-price-test
Run test on new visitor: https://help.abconvert.io/en/articles/7992482-how-to-run-price-test-only-on-new-customer
Step 5 - Fill in price(s)
After you set up your traffic splitting, you can input price for your test product(s).
You can either fill in manually into the cell, or use autofill tool to fill in price.
Our app will automatically pull the cost in your Shopify backend, but if you want to have different cost for calculating profit, you can add cost to your product.
Step 6 - Final review
In this step, you can check every settings you have so far. And once everything is ok, click "Create Test", your test will be launching.
Step 7 - View the test
After the test is created, you will see a new test showing up in the dashboard. Click the link in the test to enter "Analytics" page.
In the "Analytics" page, you will be able to view all the summary data of your test.
Click "Test group links", you will be able the see product(s) with different prices.
Click different product you will be able to see different version of price test.
Then we are all set, give it some time, and we will be able to view the result after.
Conclusion
In this article, we walk you through on how to create a price test. If you are using duplicate product version of the price test, please refer to this article on how to manage duplicate product.
If you have any question or feedback, feel free to reach out via our support widget.
Happy testing 🎉