When you run a price test with multiple products, you may want to review how each product performs instead of only looking at the overall test results. This guide shows you how to switch between group, product, and variant-level views in your price test analytics.
When to use this
Use this guide when you want to:
Compare performance across different products in the same price test
Understand which products drive most of your revenue lift
View variant-level results for products with multiple options
How to switch between display levels
Select "Product view data" in the Data source dropdown (the third dropdown) in your analytics page
Scroll down to Breakdown table below, you can see the Display dropdown
There are 3 options:
Test group level: Shows aggregated performance for each test group
Product level: Breaks down all metrics by product, so you can compare how each product performed inside the same price test
Variant level: Shows metrics for each variant of a product. Use this if your products have multiple variants and you want deeper insights
