Subscription products enable e-commerce stores to function like a SaaS model. As long as customers stay subscribed, you can benefit from a steady stream of recurring revenue. Therefore, pricing subscription products correctly is crucial.
In this article, we will first explain why performing a product swap is essential when ending price tests for subscription products. Then, we'll provide guides on how to perform a product swap in various subscription apps.
Why can't I end the test directly
During a price test, duplicate variants or products are created to ensure that customers can purchase at different price points. Our app carefully manages these duplicates.
When a test is stopped, the duplicates are either deleted or moved to draft status to prevent any impact on your store. However, this can disrupt subscription orders, potentially preventing them from continuing.
To ensure that subscription orders function normally after a test ends, we need to perform a product swap within your subscription app.
What exactly is product swap
A product swap is a process used in subscription apps to change a subscription order's product(s). This allows you to change the variant, SKU, or product in selected orders.
By performing a product swap, we ensure that subscription orders using the test price remain intact after the price test ends.
How to perform a product swap
To perform a product swap, you first need to identify the subscription orders you want to modify. You can filter these orders by product ID or variant ID.
Also, the ways to perform product swaps will differ from your price testing method. See "how to get my price testing method" section below for more details.
How to get my product id/variant id
Simply login to Shopify Admin -> Products, and click the product you are testing for, you will find the product id or variant id in the URL.
For more details, please refer to this article: How do I identify duplicate variants of price test
How to get my price testing method
In ABConvert > Settings > Price Test Method, you can see the price test method your store is currently using.
You can read more about price testing methods in the following articles:
Below, we provide instructions on how to perform a product swap in different apps.
Recharge
There are two ways to perform a product swap in Recharge:
Swap products using the Multi-select tool
Export a set of subscription orders, and use bulk update by uploading CSV file
For more details, please refer to Recharge bulk update guide.
Using the Multi-Select Tool In Recharge
Use the duplicate product ID or variant ID to filter out the Recharge order
Use the multi-select tool to select one or more orders and click
ActionsSelect Swap product and follow the instructions
Check progress in
Bulk updates > Processing status
For more details, please refer to Recharge multi-select tool article.
Using the Import Tool In Recharge
You can also export the orders with the product that needs to be swapped, and create a CSV file that specify order with which product (variants) should be swapped for one another.
For more details, please refer to Recharge import tool article.
Loop Subscription
In Loop Subscription, we can perform product swaps for individual orders in Loop Admin Portal.
For Pro plan users, it will be more effective to swap products for a large amount of subscription orders by using the Bulk Actions feature.
Swap subscription products from the Loop Admin Portal
Please refer to the official Loop Subscription Swap Product guide.
Swap subscription products using bulk actions
Go to Subscriptions > Bulk actions panel
Click on Create new bulk action
Select subscriptions by filtering with product id(s)
Decide actions > select Swap product(s) and select products to be swapped
For Duplicate Variant method users, you will need to add an action for each variant
Old product: Select duplicate variant
New product: Select original variant
For Duplicate Product method users
Old product: Select duplicate product
New product: Select original product
Don’t know which testing method you are using? Please refer to "How to get my price testing method" section above
Save the action
Go back to Bulk actions panel, and click on Run action for the added actions
For more details, please refer to the official Loop Subscription Bulk Actions guide.
Skio Subscription
In Skio Subscription, we can perform product swaps effectively with Bulk Operations.
How to perform product swap(s) using bulk operations in Skio Subscription?
Go to Tools > Bulk Operations
In Conditions panel, click on Add a condition and select Product based > Contains products
After the second condition has shown up, click on Add products
Select products that need to be swapped by filtering with the product names
For Duplicate Variant method, select duplicate variants of the products
For Duplicate Product method, select only the duplicate product
Don’t know which method you are using? Please refer to "How to get my price testing method" section above
In Actions panel, click on Add an action
For Duplicate Variant method, select Product based > Swap product variants, and follow step 6-1
For Duplicate Product method, select Product based > Bundle expansion, and follow step 6-2
6-1. In Swap product variants, select the variants to be swapped
Old product: select duplicate variant
New product: select original variant
6-2. In Bundle expansion, select the products to be swapped
Product to remove: select duplicate product
Products to add: select original product
7. Click on Start operation
Seal Subscription
In Seal Subscription, we can use automatic product swap feature to update subscription orders efficiently.
How to perform an automatic product swap in Seal Subscription?
Go to Automations > Product Swap and click on Create product swap
For Apply swap options, select Immediately on existing subscriptions
Click on Show advanced options, then click on Select products to filter out subscriptions by product id
In Remove these products from subscriptions,
For Duplicate Variant method, select duplicate variant of the product
For Duplicate Product method, select the duplicate product
Don’t know which method you are using? Please refer to"How to get my price testing method" section above
In Add these products to subscriptions,
For Duplicate Variant method, select original variant of the product
For Duplicate Product method, select the original product
Click on Save product swap
For more details, please refer to the official product swap video guide.
Conclusion
In this article, we've explained how to safely end a price test across different subscription apps. We're also in talks with app providers to streamline this process, so that manual product swaps may not be necessary in the future.
If you have any questions or feedback, feel free to reach out via [email protected] or through our support widget.