Why this matters
ABConvert is a Shopify app, so price tests only apply within your Shopify store. This means that when users arrive via an ad, they may see a different price on your site than what was shown in the ad — a potential price mismatch.
⚠️ This mismatch can violate ad policies (especially on Google) and reduce trust or performance.
How price appears in ads
Depending on your price test method, different issues may arise when running price tests alongside ads. (If you don't know which method you are using, check the section below!)
📘 Reference: Price test methods explained
Potential issues
Duplicate product: Direct linking from Shopify may create a separate product card with the test price in your ad feed.
Duplicate variant: Users may see additional purchase options in the ad and they may see a different price in the store than in the ad.
Cart transform: Users may see a different price in the store than in the ad.
Solutions
Duplicate product
Always route ad traffic to the control group so they see the original price.
Remove the duplicate product from the ad products list.
Duplicate variant
If the ad does not show product purchase options:
Always route ad traffic to the control group so they see the original price.
If the ad shows product purchase options:
Remove the test product from the ad products list.
Cart transform
Always route ad traffic to the control group so they see the original price.
See below for how to set this up.
How to exclude ad traffic from price tests
Make sure users who come from ads always see the original price.
Use UTM tags or referrers to detect ad traffic
Route ad users into the control group
📘 Reference: How to set up UTM filter for price test
How to check your price test method
To see which price test method you're using:
Go to ABConvert > Settings > Price Test Method
If you're using the cart transform method, the icon will be a cart
If you're using the variant method, the icon will be a coin
Since ads can have many different variations, feel free to reach out to our support team if you have any questions. You can contact us through the support widget or by emailing [email protected].