This article is for Duplicate Product method. (Don't know which price test method you are using? Check out this section below)

This guide explains the metrics you can find in the analytics dashboard when running a price test with duplicate product method. It will help you understand how views, conversions, and profits are defined so you can confidently evaluate test results.

Metrics explained

Total views

Metric	Definition	Formula
Total Views (Product Based)	Number of product page views Based on session storage in the browser, each product page viewed in a unique tab/session counts once If a visitor views two test products in one session, it counts as 2 views

Conversion rates

Metric	Definition	Formula
Add to cart	Percentage of views that resulted in adding test products to cart The event is recorded once per product per session Adding the same product multiple times in one session counts as one event, while adds in different sessions are counted separately	# of Add to Cart Events / # of Views
Checkout	Percentage of product views that led to the checkout page The event is tracked once per product per session It will automatically logs an Add to Cart event if it hasn’t occurred yet.	# of Checkout Events / # of Views
Order	Percentage of product views that led to an order The order event is recorded once per product per order If there are two test products in one order, it will record two order events	# of Orders / # of Views

Average metrics

Metric	Definition	Formula
Average order product value	Average revenue per ordered test product Only revenue from test products is included Different test products in the same order are counted as separate order events	Total revenue of all test products / # of order events
Profit per product view	Average profit per product view	Total Profit / # of Views

Breakdown table

Metric	Definition	Formula
Views	Total number of product page views for the test group
Cost	Cost for each variant, shown at Display > Variant level
Add To Carts	Total number of add to cart events for the test group
Checkouts	Total number of checkout events for the test group
Orders	Total number of order events for the test group
Revenue	Total revenue generated by test products for the test group	Revenue = Total product value + Shipping - Discount - Tax
Product Sold	Total quantity of test products sold for the test group
Ad Spent	Total advertising spend attributed to the test group
ROAS	Revenue generated divided by ad spend	ROAS = Revenue / Ad Spend
Profits	Total revenue from test products minus cost of goods sold (COGS), based on Shopify COG data and product quantities	Profit = Total Revenue - (COGS × Quantity Sold)
Profit Margin (%)	Profit as a percentage of revenue	Profit Margin = (Profit / Revenue) × 100
Average Order (Product) Value	Average revenue per order (across all test products)	AOV = Revenue / Number of Orders
Conversion Rate	Percentage of views that led to an order	Orders / Views
Revenue per visitor (view)	Average revenue per product view	Revenue / Views
Profit per visitor (view)	Average profit per product view	Profit / Views

FAQs

Can one user trigger multiple view or conversion events?
A user can trigger multiple events if they view or interact with multiple test products or return in a new session. However, each event is counted once per product per session.
What happens if a user adds the same product to the cart multiple times?
The "Add to Cart" event is only recorded once per product per session, regardless of quantity.
Why is the order count sometimes higher than add to carts/checkouts?
Check out this article: Why Are Order Counts Higher Than Checkout Events?
How is profit calculated when there are discounts or taxes involved?
Profit is based on final revenue (after discounts and taxes) minus the cost of goods sold.

How to get my price testing method

In ABConvert > Settings > Price Test Method, you can see the price test method your store is currently using

You can read more about price testing methods in the following articles:

ABConvert Analytics Definition

Analytics metrics explained - price test (duplicate variant)

Analytics metrics explained - price test (cart transform)

Analytics metrics explained - content test

Analytics metrics explained - price test (duplicate product)