This guide explains the metrics you can find in the analytics dashboard when running a PDP content test. It will help you understand how views, conversions, and profits are defined so you can confidently evaluate test results.
Metrics explained
Total views
Metric | Definition | Formula |
Total views |
|
|
Conversion rates
Metric | Definition | Formula |
Add to cart |
| # of add to cart events / # of views |
Checkout |
| # of checkout events / # of views |
Order |
| # of orders / # of views |
Average metrics
Metric | Definition | Formula |
Average order product value |
| Total revenue of all test products / # of order events |
Profit per product view |
| Total profit / # of Views |
Breakdown table
Metric | Definition | Formula |
Views | Total number of product page views for the test group |
|
Cost | Cost for each variant, shown at Display > Variant level |
|
Add To Carts | Total number of add to cart events for the test group |
|
Checkouts | Total number of checkout events for the test group |
|
Orders | Total number of order events for the test group |
|
Revenue | Total revenue generated by test product for the test group | Total product value + shipping - discount - tax |
Product Sold | Total quantity of test product sold for the test group |
|
Ad Spent | Total advertising spend attributed to the test group |
|
ROAS | Revenue generated divided by ad spend | Revenue / ad Spend |
Profits | Total revenue from test product minus cost of goods sold (COGS), based on Shopify COG data or custom COG | Total revenue - (COGS × quantity sold) |
Profit Margin (%) | Profit as a percentage of revenue | (Profit / revenue) × 100 |
Average Order (Product) Value | Average revenue per order | Revenue / # of Orders |
Conversion Rate | Percentage of views that led to an order | Orders / Views |
Revenue per visitor (view) | Average revenue per product view | Revenue / Views |
Profit per visitor (view) | Average profit per product view | Profit / Views |