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How to test your homepage using a template test

Learn how to A/B test your Shopify storefront homepage using a template test in ABConvert

Kelly at ABConvert avatar
Written by Kelly at ABConvert
Updated this week

Want to increase your conversion rate by testing homepage changes? A template test in ABConvert lets you compare completely different versions of your homepage. New layouts, seasonal designs, or campaign-specific landing pages, you can see what actually drives more sales.

When to use this

• You want to test two or more entirely different homepage layouts

• You’re testing a seasonal landing page vs your standard homepage

• You’re running a campaign that sends traffic to a custom homepage

How to set up a homepage test

1. Create your alternate homepage template

Shopify doesn’t allow you to add multiple homepage templates directly in the Theme Editor, but ABConvert makes it easy.

  1. In ABConvert, go to Create new test > Template test

  2. In the Create variants section:

    • Set your current homepage template as the original

    • Click Create a duplicate to generate a variant template

2. Edit your alternate homepage template

Once the variant template is created:

  1. Click Edit in Shopify next to the variant

  2. This opens the template inside Shopify’s Theme Editor

  3. Make your design changes, then click Save

3. Review and launch

Review your settings and click on Next to launch your homepage test!

Troubleshooting & tips

• Preview to make sure both templates are fully working and styled

• Avoid making live theme changes while a test is running

FAQ

Q: How do I create an alternative homepage template?

A: Create a new homepage template in ABConvert and customize it however you like in Shopify’s Theme Editor.

Q: Can I save my test and edit it later?

A: Yes! Once you create the variant template, you can click Save as draft in ABConvert. You can come back later to finish editing and launch the test.

Q: How can I find my alternate homepage template in the Theme Editor?

A: Shopify doesn’t show alternate homepage templates by default. You can:

  • Click Edit in Shopify from the ABConvert app

  • Or preview it via theme editor by adding ?previewPath=/?view=template_name parameter to the url

Further readings

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