Short answer: Yes! You can edit your price test after it's launched. However, what you can edit depends on which testing method you're using.
Editable for All Methods
Test name and description
Traffic split percentages between groups (you cannot add or remove test groups)
Product prices for Test Group(s)
Targeting filters (country, audience, device)
Hypothesis and experiment goal
Method-Specific Capabilities
Method | Remove Products | Add Products | ||
Duplicate Product | ✅ | ✅ | ❌ | ❌ |
Duplicate Variant | ✅ | ✅ | ❌ | ✅ |
Cart Transform | ❌ | ✅ | ✅ | ✅ |
📝 Note: Not sure which method you're using? Checking Guide Here.
Common Questions
What happens to my test data if I remove a product?
Historical data is preserved, but the product stops being tested and new visitors will no longer see price variations for that removed product.
Can I add new products to my running test?
Only the Cart Transform method allows adding products to a running test.
Will adding market prices affect my existing test data?
No, existing test data remains intact when you add market prices. Market prices only affect new visitors from the countries/currencies you configure.
⚠️ Visitors who were already assigned to a test group before you added market prices will continue seeing their originally assigned prices.
Can I change the traffic split percentage after launching?
Yes, you can adjust traffic split percentages at any time. However, you cannot add new test groups or remove existing groups.
⚠️ Changing traffic split affects only new visitors. Existing visitors will continue seeing their originally assigned variant to maintain data integrity.
What happens if I update product prices in Shopify after launching a test?
We do NOT recommend you to edit product or variant price when there's an active price test on that product. To update test prices in this case, edit them directly in the ABConvert test configuration. To update original price, end price test first before you edit.
Will syncing products reset my test data?
No, syncing products does NOT reset your test data. All conversion tracking, analytics, revenue data, and visitor assignments remain completely intact.