Starting April 1st, 2026, all new users will be using new pricing plans. Current subscribed users will continue to use current plan until actively change to new plan.

New pricing plans changed from current flat-rate pricing to order-based pricing, you can choose the plan based on your average order amounts. Your monthly fee covers a number of orders, and you only need to pay extra overage if you go over your limit and you had an active test running — if you're not testing, you never pay overage no matter how many orders you have.

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Every order your store receives during your billing period counts toward your plan's order limit — whether or not those customers were part of an A/B test.

Two conditions must both be true:

If you had high order volume but weren't actively testing, you won't be charged overage. You pay only your base plan fee.

Overage is billed per 1,000 orders over your limit, rounded up.

Example: You're on Growth (5,000 order limit) and your store received 6,800 orders this month while running a price test.

Every plan has a maximum overage charge per billing cycle, and you can check your cap in your billing page.
Once you hit this cap, no additional overage is charged for the rest of that period — though new experiments will be paused until your next billing cycle begins. The cap resets automatically each cycle.

Overage is calculated and charged operated by Shopify's 30-day billing cycle, and will be billed together with the next subscription renewal. On the same invoice, on the same date (every 30 days started from activation date).

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Note that some test types require a specific Shopify plan due to technical function, regardless your ABConvert plan. If unsure, please check articles or contact support to verify first.

- Shipping test (*): Requires Shopify Grow+ for Carrier Service API

- Checkout UI extension test(**): Require Shopify Plus
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Support availability: Monday - Friday 1am to 5pm UTC
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For all first-time users, all plans include a 14-day free trial.

Usage tracking doesn't start until your trial ends — no overage charges are possible during trial

Unlimited plan exception: No free trial. Billing begins immediately on subscription.

When you cancel, you keep full access until the end of your current billing period (grace period). After that, you'll be prompted to resubscribe.

Any overage already billed before cancellation stands — Shopify doesn't refund usage charges.

Same as cancelling for paid users — your plan is preserved through the end of your billing period.

Uninstalling during your free trial ends access immediately, but your remaining trial days are saved for when you reinstall.

Resubscribe to the same plan within your grace period and your order usage data carries over — no double-counting. Resubscribe to a different plan will reset your usage counts.
Your remaining grace period will be carry to the re-subscription as trial days, so you will not lose your paid periods. For instance, if you have 1 week grace period left, and you decided to resubscribe, you will find your 7-days trial days adding to your new subscription. Double-paid for the same period of time is prevented in this way.
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Upgrades take effect immediately. Shopify prorates your old plan; usage counters reset. Downgrades take effect at the start of your next billing cycle.

Switching between monthly and annual is treated as a plan change — usage counters reset when the new subscription activates.
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Your billing page shows:

You can switch at any time by going to the pricing page and select a new plan. You'll see a Shopify confirmation screen before anything is charged.

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On May 15 and July 1, we'll freeze app access for all old pricing plan subscription.

You'll have to choose a new pricing plan and migrate, or cancel subscription.

During frozen period, your active tests continue to run and receive data, but you'll have no access to check analytics dashboard or edit. After you take actions to either migrate to new plan or cancel subscription, you can pick up where you left off without data or experiments deleted.

No. Overage only applies if you were actively running at least one experiment for 7+ days. No overage will be charged if there's no active test in your store, regardless of order count.

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No more overage charges that cycle, but new experiments are blocked until your next billing cycle. Existing experiments keep running.
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Correct. Flat $2,499/mo — no overage, no order limit, no experiment blocking.

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No. Your remaining paid days become a trial on your new subscription.

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If you uninstalled during your trial, remaining days were preserved and you'll get them back. If your trial was already finished before uninstalling, no new trial is granted.

Once per day. Billing sync runs at 4 AM UTC — your page reflects the previous day's count.

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