When it comes to split testing, it's important to do the segmentation on your customers since different traffic sources might result in different customer behavior.

Therefore, in our price testing tool, we incorporate the feature for the marketer to easily do segmentation on their split test.

In this article, we will explain to you how to set up the UTM filtering correctly and improve the accuracy of your price test.

You can find the option to set up UTM filtering when you create a test or when you are editing the test.

Hence, you can find a section that looks like this either in the "Create Price Test" page or the "Edit test" page.

The logic of segmentation is that we want to have several conditions set up, and if any of the conditions are met, we will perform the action behind the condition.

In the context of UTM filtering, it will be like:

If A condition meets -> do B action

For example:

• If traffic comes from Faceboo,k then assign it to a random group -> utm_source equals to facebook assigns to a random group.

• If utm_tag contains ab_test Then assign to test group 1

• If none of the above condition meets, then assign to the original group

In this way, you can set up many conditions at once, and each condition has its following action. And you can only run a price test when your audience is coming from a specific source.

If the condition is set to be really rigorous, chances are that there will be much data in the original price (or the group you assign in the other condition).

Therefore, we might want to filter the UTM in the analytics.

You can find the filter in the analytics and filter the data by the condition you set on the UTM filtering.

In this way, you will know the most accurate data on the specific traffic.

Notes: If you installed ABConvert before the UTM filtering feature launched, please message support to check if the UTM collecting script is enabled.

In this article, we explain how to do segmentation based on the UTM tag to make the price testing more accurate.

If you have any questions or feedback, feel free to reach out via [email protected] or the support widget.

Q: What if I have several conditions on the same query key, for example: utm_term="ads" and utm_term="campaign".

A: The condition works on a first-come, first-served basis. That means if you have two conditions that contradict each other, the prior condition will be used to perform actions (top in your configuration section)

Q: Can I use UTM filtering along with the filter on the selected country

A: Yes, you can do that. But the priority of filtering on the selected country will be higher