While the template test can be used to experiment with PDP layouts, testing product content requires duplicating the product and leveraging a URL redirect test.
In this article, we will walk you through each step to achieve it.
Step 1: Duplicate the Product
Access the Original Product
Navigate to the product page of the original product in your Shopify admin.
Duplicate the Product
Click the “Duplicate” button at the top of the page to create a copy.
Step 2: Edit the Duplicate Product
Customize the Duplicate Product
Navigate the duplicate product page and modify its title, images, or description as needed for your test.
Step 3: Hide the Duplicate Product from the Storefront
To avoid displaying duplicate products alongside the original in your store, you’ll need to hide the duplicate product.
Based on Collection Settings
Adjust your collection settings to exclude the duplicate product.
For example, if a collection displays products tagged as “sport,” you need to remove this tag from the duplicate product.
[Advanced] Hide from collections/all page
Add a specific tag (e.g., “duplicate”) to the duplicate product in Shopify settings.
Navigate to Sales Channel > Online Store > Themes, and click “Edit Code.”
Locate the code that loops through products and add a condition to filter out the duplicate product:
{% for product in collections.products %}
{% unless product.tags contains 'duplicate' %}
<!-- Your code to display the product -->
{% endunless %}
{% endfor %}
Step 4: Set Up the URL Redirect Test
Follow this guide to create a URL redirect test that directs visitors to either the original or the test product.
By setting this up, you can effectively test how different product images impact customer behavior without cluttering your storefront.